We are moving in the digital economy faster than anyone could have guessed in the last decade.
The below picture shows how fast the digital divide between countries is getting blurred. As we are racing fast to embrace the power of this Digital world to launch our own products and services, we need to pause a little and ponder if we are ready. The process to get the answer depends upon what you want to achieve. Successfully Implementing a Digital Marketing(DM) strategy is a key enabler in your path to success. So how do we define this DM strategy, As per Digital Marketing Institute, Ireland, this starts with 3 "i"s. Initiate, Iterate and Integrate .
During "Initiation" we find out who is the consumer of your product and service and work backwords in defining the goals and objectives to reach to them. Once we have the details of the consumers wants and needs we focus on a strategy to engage with the consmer in various "iterative" ways . In this process gradually we "integrate" various other DM tools like SEO/SEM, PPC, Email marketing , digital display marketing, mobile marketing, social media marketing. Finally we monitor the results and keep improving the various engagement results with a set of powerful analytics.
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